Archive for January, 2014



Two Disparate Meetings – #CES2014 and #JPM2014: Each Addressing Healthcare’s Future

January 29th, 2014
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The 32nd annual JP Morgan Healthcare conference, held in San Francisco’s Westin St. Francis Hotel from January 13-16, was a posh affair by industry standards, with only select companies having been asked to present, investors as the key target audience, and a fertile ground for deal-making touted as the primary offering. An event characterized by (mostly) men in conservative suits, the 7,000+ attendees were jammed into the Westin’s narrow halls struggling to get a seat to hear the latest news from pharmaceutical, biotechnology and medical device manufacturers. Meanwhile, deal-making discussions, media interviews and satellite “meet-ups” occurred in the nooks and crannies of just about every hotel in a 5-block radius from the Westin.
 
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David Scher on Getting Digital Health to Grapple with Reality

January 27th, 2014
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David Scher’s post was originally published on The Digital Health Corner.

At Popper and Company, we’ve written about the importance of gaining consumer—and physician—acceptance of digital health technology. In his post, digital health expert and physician David Scher points out five obstacles standing in the way of obtaining real adoption of digital health:

  • creating or integrating processes to enable the new technology’s use,
  • knowing how patients behave as customers,
  • assumptions that government funding eases acceptance,
  • developing new business models and partnerships, and
  • identifying realistic outcomes.

We believe in helping facilitate the convergence of healthcare with technology and other industries. Thus, we hope you will read David’s full post on The Digital Health Corner to learn more about his ideas.

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Q&A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution

January 17th, 2014
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Inadequate handwashing is a huge problem in hospitals, contributing to as much as 70% of hospital-acquired infections (HAIs), according to the US Centers for Disease Control and Prevention. Seth Freedman, co-founder and CEO of IntelligentM, and his partners believe they have a simple, innovative solution to boosting hand-washing rates—a smartband that contains electronic sensors to determine whether or not a healthcare worker is washing his or her hands effectively. In this second part of our interview, I discuss the barriers and challenges to introducing a new healthcare technology.
 
An Interview with IntelligentM Co-Founder Seth Freedman ­– Part Two
 
What obstacles have you encountered with creating a market for your new product?

The hardest issue for us is that it’s very difficult to sell new technology to hospitals. That is a historical pattern. If you look at the introduction of magnetic resonance imaging (MRI) and smart infusion technology, they weren’t accepted immediately either. Hospitals are large, bureaucratic organizations, often reluctant to change. It’s a difficult environment with lots of approval points and long sales cycles. Smaller, product development companies are all experiencing this reluctance now. So, we’re talking with early adopters of technology products at hospitals, and at specific healthcare facilities that are known to be early adopters of technology. Once those organizations validate electronic hand hygiene compliance products, ours and our competitors, then the purchasing and usage of these products becomes more widespread.
 
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Q&A: Addressing an Enormous Public Health Problem with a Simple Technology Solution

January 10th, 2014
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Inadequate handwashing is a pervasive public health problem, contributing to hospital-acquired infections (HAIs), which cost American society in the tens of billions of dollars and cause at least 100,000 deaths each year. While many potential solutions have been developed, none have been particularly effective at encouraging sanitary behavior among hospital employees. In this two-part post, I talk with Seth Freedman, co-founder and CEO of IntelligentM, which was created to introduce a simple technological solution to spot incorrect – and to encourage proper – hand-washing techniques.
 
An Interview with IntelligentM Co-Founder Seth Freedman ­– Part One
 
How did you get started?

IntelligentM was founded about three years ago by a serial entrepreneur, a technologist and a surgeon based on the principle that technology, if used correctly, could reduce the staggering problem know as hospital-acquired infections (HAIs).
 
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