Archive for April, 2014

It Takes More than Technology to Change Health Behaviors

April 9th, 2014
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There’s no question that medical apps and software aimed at improving healthcare outcomes are hot items. In a previous post for Popper and Company, I discussed the growth in popularity of medical apps and the FDA’s new approach toward them, showing how new technology can simultaneously empower the patient/consumer and make important health-related information easier to access.


But during one discussion at last month’s SXSW Interactive Conference in Austin, experts and innovators alike underscored a more important consideration: How well do any of these inventions interact with patients and consumers?


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