April 9th, 2014
Posted by Stephanie Kreml, M.D.
There’s no question that medical apps and software aimed at improving healthcare outcomes are hot items. In a previous post for Popper and Company, I discussed the growth in popularity of medical apps and the FDA’s new approach toward them, showing how new technology can simultaneously empower the patient/consumer and make important health-related information easier to access.
But during one discussion at last month’s SXSW Interactive Conference in Austin, experts and innovators alike underscored a more important consideration: How well do any of these inventions interact with patients and consumers?