David Scher on Getting Digital Health to Grapple with Reality

January 27th, 2014
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David Scher’s post was originally published on The Digital Health Corner.

At Popper and Company, we’ve written about the importance of gaining consumer—and physician—acceptance of digital health technology. In his post, digital health expert and physician David Scher points out five obstacles standing in the way of obtaining real adoption of digital health:

  • creating or integrating processes to enable the new technology’s use,
  • knowing how patients behave as customers,
  • assumptions that government funding eases acceptance,
  • developing new business models and partnerships, and
  • identifying realistic outcomes.

We believe in helping facilitate the convergence of healthcare with technology and other industries. Thus, we hope you will read David’s full post on The Digital Health Corner to learn more about his ideas.

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Q&A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution

January 17th, 2014
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Inadequate handwashing is a huge problem in hospitals, contributing to as much as 70% of hospital-acquired infections (HAIs), according to the US Centers for Disease Control and Prevention. Seth Freedman, co-founder and CEO of IntelligentM, and his partners believe they have a simple, innovative solution to boosting hand-washing rates—a smartband that contains electronic sensors to determine whether or not a healthcare worker is washing his or her hands effectively. In this second part of our interview, I discuss the barriers and challenges to introducing a new healthcare technology.

An Interview with IntelligentM Co-Founder Seth Freedman ­– Part Two

What obstacles have you encountered with creating a market for your new product?

The hardest issue for us is that it’s very difficult to sell new technology to hospitals. That is a historical pattern. If you look at the introduction of magnetic resonance imaging (MRI) and smart infusion technology, they weren’t accepted immediately either. Hospitals are large, bureaucratic organizations, often reluctant to change. It’s a difficult environment with lots of approval points and long sales cycles. Smaller, product development companies are all experiencing this reluctance now. So, we’re talking with early adopters of technology products at hospitals, and at specific healthcare facilities that are known to be early adopters of technology. Once those organizations validate electronic hand hygiene compliance products, ours and our competitors, then the purchasing and usage of these products becomes more widespread.

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Q&A: Addressing an Enormous Public Health Problem with a Simple Technology Solution

January 10th, 2014
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Inadequate handwashing is a pervasive public health problem, contributing to hospital-acquired infections (HAIs), which cost American society in the tens of billions of dollars and cause at least 100,000 deaths each year. While many potential solutions have been developed, none have been particularly effective at encouraging sanitary behavior among hospital employees. In this two-part post, I talk with Seth Freedman, co-founder and CEO of IntelligentM, which was created to introduce a simple technological solution to spot incorrect – and to encourage proper – hand-washing techniques.

An Interview with IntelligentM Co-Founder Seth Freedman ­– Part One

How did you get started?

IntelligentM was founded about three years ago by a serial entrepreneur, a technologist and a surgeon based on the principle that technology, if used correctly, could reduce the staggering problem know as hospital-acquired infections (HAIs).

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Robotic Surgery: da Vinci Versus The Ideal

November 25th, 2013
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This post is published on InformationWeek Healthcare, November 25, 2013

When the da Vinci Surgical System was introduced in 2000 by Intuitive Surgical, it was heralded for ushering in a new era of robotic surgeries. The robot promised to make operations easier for the surgeon, reducing complications and pain while shortening time under anesthesia and time to recovery for the patient.

Now, it appears that the robotic reality is introducing some cracks in these perspectives.

Read full post on InformationWeek Healthcare.

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Patient Satisfaction, Medical Outcomes Must Go Together

November 20th, 2013
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This post is published on InformationWeek Healthcare, November 20, 2013

Beyond keeping patients well, today’s healthcare providers must keep them happy.

Today’s healthcare providers and companies alike are facing a question they’ve never had to confront before: Are patients happy? Logically, practitioners have generally focused more on outcomes and quality of care, such as the rates of post-procedure complications, readmissions, and morbidity and mortality.

Read full post on InformationWeek Healthcare. 

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Final Steps in Creating Strategic Partnerships—Contacting and Contracting

November 19th, 2013
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This is Part 4 and the last in a series of blog posts on best partnering practices for life sciences and health tech companies. Read the previous posts in the series for Part One, Part Two, and Part Three.

In our previous post on partnering steps, I outlined the creation of a matrix of potential business partners that reflects a well thought out process of evaluating your company’s and your potential partner’s strengths, weaknesses and interests. In this post, I’ll talk about initiating contact and structuring an agreement.

The initial approach to a potential partner is most often determined by the extent to which a personal relationship exists between you (or your advisor) and a decision-maker at that company. Where there is a personal relationship, a relatively informal approach can often be used to quickly determine interest in an exploratory meeting. Without a personal connection, a more formal approach is called for, with written queries and a more structured method. Read the rest of this entry »

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Under Armour Leaps into Digital Health with MapMyFitness Acquisition

November 14th, 2013
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Today, leading sports performance company Under Armour (NYSE:UA) announced the acquisition of MapMyFitness, the fitness technology company powering one of the world’s largest digital fitness communities.

Under Armour announced in a press release, “With this acquisition, Under Armour will be uniquely positioned at the forefront of sports and technology and will continue to deliver game-changing solutions to how athletes train and perform. As part of the collaboration, Under Armour will add depth to its digital capability, offering athletes an elevated training experience through new digital products and platforms.” Read the rest of this entry »

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MyHealthTeams CEO Eric Peacock on Social Media in Healthcare, Part II

November 5th, 2013
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Part Two—Interview with Eric Peacock, CEO, Co-founder, MyHealthTeams

Eric Peacock co-founded the social networking company MyHealthTeams to help people suffering from chronic conditions find better ways to communicate with each other and share valuable information. In 2011, the company began with the launch of MyAutismTeam, an interactive social media site serving parents of people with autism. It has since expanded, launching MyBCTeam to help women diagnosed with breast cancer and MyMSTeam for multiple sclerosis (MS) patients, and Peacock plans to create many more sites for people living with certain chronic conditions. In Part One, we discussed the creation of MyHealthTeams, what role social media can play in patient-centric healthcare spaces, and how this concept became popular. In Part Two of our interview, we talk about how the sites work, and the untapped potential of the Internet to provide meaningful social interactions for patients, and their families and friends. Read the rest of this entry »

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Lawmakers Try To Sharpen FDA Focus On Healthcare Apps

October 29th, 2013
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This post is published on InformationWeek Healthcare, October 29, 2013

Congress attempts to clarify which health software should be regulated like a medical device with the Sensible Oversight for Technology which Advances Regulatory Efficiency Act.

The number of medical apps and software products is mushrooming.

Currently, nearly 100,000 mobile medical apps are available, which is double the number from last year. Moreover, those numbers don’t include other software products such as electronic health records (EHR) and clinical decision support (CDS) software.

Read full post on InformationWeek Healtchare. 

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MyHealthTeams CEO Eric Peacock Offers New Function for Social Media in Healthcare

October 24th, 2013
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Part One—Interview with Eric Peacock, CEO, Co-founder, MyHealthTeams

Eric Peacock co-founded the social site company MyHealthTeams to help people suffering from chronic diseases and their friends and families find better ways to communicate with each other and share valuable information. In 2011, the company began with the launch of MyAutismTeam, an interactive social media site serving parents of people with autism. It has since expanded to help women diagnosed with breast cancer and with multiple sclerosis (MS) patients, and Peacock plans to create many more disease-specific sites. We talked with Eric about his plans and the role of social media in healthcare. Read the rest of this entry »

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