Finding the Piece of Hay in the Haystack

December 20th, 2010
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I once read a blog about imprecise metaphors in which the author wrote that it’s easy to find a needle in a haystack, but immensely difficult to find a particular piece of hay in that haystack. Needle: Obvious. One piece of hay versus another: Not so obvious.
In these mercurial times in the life sciences and technology industries, attempting to identify information that is significant and useful can be as overwhelming as trying to find that one piece of hay.
Every day we encounter immense amounts of data and then we must pause for a moment to select what is essential and applicable to the topic at hand.
At Popper and Company, we keep a sharp eye toward emerging technologies whether it be in the development of point-of-care tests, regulatory and reimbursement issues, personalized medicine, the global expansion of mobile medicine or other areas of interest.

However, along with reviewing current literature and research material to stay informed and to support our clients, we often go directly to independent opinion leaders – who are experts in a specific area or niche – and engage with them in in-depth conversations and through surveys on a particular topic of interest. Through these communications, we often can identify opportunities and strategic direction for our clients and almost always can help to discern the individual piece of hay from the stack.
Adding value through personal interactions is an important piece in our work, and a key distinguishing factor to how we make a difference for our clients. Over the years, Popper and Company has established relationships with a broad array of thoughtful opinion leaders who range from top scientific experts, to CEOs of both large and small life science companies, to academicians, to practicing clinicians.
What have you learned from a recent conversation with an expert? Is there a thought leader in your organization we should connect with? Please let us hear from you and help keep the dialogue flowing.

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About the Author:

I have 20 years experience in clinical research, including leading diagnostic and pharmaceutical clinical studies in disease areas ranging from cancer to infectious disease to cardiology, diabetes, and autoimmune disorders. Send me an email.