Posts Tagged ‘cognitive frames’

In Healthcare, Reframing Ideas Can Yield Innovation

May 13th, 2013
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While the word “revolution” is used often during a period of rapid, intense innovation such as the one we are currently experiencing in healthcare, it can be helpful to step back to see what’s sparking the revolution. The answer may lie in the word, “frame.”
From a medical or scientific student’s traditional lessons in genetics (specifically, frame shift mutations), to changes in our perspective on a problem, frames make very significant impacts. Defined as a conceptual structure used in thinking, a frame helps us give an issue or problem borders, shape and structure.
This cognitive tool, while useful for our brains, also creates limitations. The linguist George Lakoff points out that every word in our language evokes a certain frame. And once evoked, other words reinforce that frame in our minds, until the image or concept is so strong that we can’t see through or around it.
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