Posts Tagged ‘consumer-driven healthcare’



The Physician’s New World of Consumer-Driven Healthcare: A View from Eric Topol

September 25th, 2012
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We’ve had a lot of discussions about the waves of changes happening in healthcare, thanks to smartphone- and internet-fueled consumer power. In a recent Popper and Company post, Caroline Popper discussed how consumers’ access to information, expectations from the medical profession, focus on wellness (instead of disease) and determination of value are changing the industry.
 
Dr. Eric Topol, author of The Creative Destruction of Medicine, presented another face of this consumer-driven change; the effects on doctors. In this Medscape video presentation, Dr. Topol suggests that doctors, no longer the sole holder of personal health information, will need to change how they approach their practices as well as their patients.
 
Consumers are getting health information from many sources. For example, companies like Walgreens are increasing the information content of their consumer interactions. By educating its customers on the data generated by the devices Walgreens sells, patients have more knowledge of their own condition – and a knowledge base that does not start with the physician. Thus, the patient enters the doctor’s office with a more thorough basis of information and more challenging questions. This information base may make physicians uncomfortable, just as direct-to-consumer ads from the pharmaceutical industry have discomforted many. But, as Dr. Topol points out, physicians will continue to have an important role; it’s just going to be a different one.’
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A New Healthcare Model Rising from Tradition’s Ashes (and Tim Berners-Lee)

September 10th, 2012
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Marketing is dead,” proclaims a recent Harvard Business Review blog post, adding that traditional marketing (i.e., advertising, corporate communications, PR, overall branding) doesn’t work anymore. Consumers are finding more personal ways to make buying decisions and increasingly do not value general “push” efforts (other than perhaps to become aware of a product/service).
 
But what of healthcare? The perspective in the HBR post helps us understand that traditional provider-dominated sharing of healthcare services is also dead. We’re beyond the point of believing what we’re told, particularly if the person doing the telling is a representative of a company and thereby being paid to endorse a particular product or service.
 
Instead, the model has shifted to one of validation. Consumers conduct research, join online community groups, and listen to trusted influencers. These developments are everywhere now:  discussion groups (e.g. PatientsLikeMe), which connect people by diseases, can often provide more information on an individual’s specific symptom/disease than physicians who, limited by time, tend to be more generally focused.
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