Posts Tagged ‘HAIs’



Q&A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution

January 17th, 2014
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Inadequate handwashing is a huge problem in hospitals, contributing to as much as 70% of hospital-acquired infections (HAIs), according to the US Centers for Disease Control and Prevention. Seth Freedman, co-founder and CEO of IntelligentM, and his partners believe they have a simple, innovative solution to boosting hand-washing rates—a smartband that contains electronic sensors to determine whether or not a healthcare worker is washing his or her hands effectively. In this second part of our interview, I discuss the barriers and challenges to introducing a new healthcare technology.
 
An Interview with IntelligentM Co-Founder Seth Freedman ­– Part Two
 
What obstacles have you encountered with creating a market for your new product?

The hardest issue for us is that it’s very difficult to sell new technology to hospitals. That is a historical pattern. If you look at the introduction of magnetic resonance imaging (MRI) and smart infusion technology, they weren’t accepted immediately either. Hospitals are large, bureaucratic organizations, often reluctant to change. It’s a difficult environment with lots of approval points and long sales cycles. Smaller, product development companies are all experiencing this reluctance now. So, we’re talking with early adopters of technology products at hospitals, and at specific healthcare facilities that are known to be early adopters of technology. Once those organizations validate electronic hand hygiene compliance products, ours and our competitors, then the purchasing and usage of these products becomes more widespread.
 
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Q&A: Addressing an Enormous Public Health Problem with a Simple Technology Solution

January 10th, 2014
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Inadequate handwashing is a pervasive public health problem, contributing to hospital-acquired infections (HAIs), which cost American society in the tens of billions of dollars and cause at least 100,000 deaths each year. While many potential solutions have been developed, none have been particularly effective at encouraging sanitary behavior among hospital employees. In this two-part post, I talk with Seth Freedman, co-founder and CEO of IntelligentM, which was created to introduce a simple technological solution to spot incorrect – and to encourage proper – hand-washing techniques.
 
An Interview with IntelligentM Co-Founder Seth Freedman ­– Part One
 
How did you get started?

IntelligentM was founded about three years ago by a serial entrepreneur, a technologist and a surgeon based on the principle that technology, if used correctly, could reduce the staggering problem know as hospital-acquired infections (HAIs).
 
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