Posts Tagged ‘healthcare social media’

Clinical Trials Could Get More Participant “Likes” from Social Media

July 19th, 2013
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A few months ago, I discussed the development of a patient-centered clinical trial, in which participants could access their own health data and even help design more personalized clinical testing protocols. Much of this activity would happen online, which begs the next question: can the online patient-centered trial model be used to drive more people to volunteer for trials?
Recruiting enough participants has long been a significant challenge for clinical trial coordinators. Poor site selection and slow recruitment are the biggest reasons for clinical trial delays (which in turn, are the biggest reasons for slower drug approvals). As of 2010, it took 6.8 years on average to complete the clinical trials component of a drug’s development, out of 8.3 years to finish the entire cycle from IND to NDA. On average, recruitment delays add 4.6 months to the clinical trial process—on top of all the other factors that delay trials, this is one we can control.
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