Posts Tagged ‘healthcare solutions’

Marketing 101 Revived: A New Healthcare Consumer Report

April 25th, 2012
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In my previous post, I discussed the need for healthcare companies to take a more market-focused approach to the healthcare consumer, including a more concentrated effort to segment the market and tailor strategies to different consumer groups.
Today, Iā€™d like to explore the growing power of the healthcare consumer.
Overall, healthcare costs ā€“ both on the societal and the individual level ā€“ are increasing. Consumers are required, one way or another, to pay a greater share. So they are starting, albeit slowly, to ask questions about value. And they are interested in the value to themselves, individually, not to the population as a whole. How the consumer perceives healthcare value is an area that needs a lot of further exploration.

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