Posts Tagged ‘life science innovation’

When Seeking Partners, Look for the un-Usual Suspects

April 1st, 2013
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For many new and growing companies, it’s not enough to have a plan for identifying strategic partners. You also need to successfully implement the plan—and that’s often easier said than done.
Reaching your company goals will no doubt require more capital, perhaps new investors to inject that capital, more third-party involvement, and probably a partner to help with product commercialization. New outside stakeholders add another dimension to your goals; now you’ll need to see how your product/service fits into someone else’s strategy.
How do you find the right fit? The answer actually lies in getting creative in a way that expands the universe of potential partners.
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