Posts Tagged ‘motor vehicle technology’



Your Health is What You Drive: Digital Health in the Driver’s Seat

November 12th, 2012
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One of the most enjoyable aspects of my role at Popper and Company involves constantly surveying the global digital health ecosystem. Recently, I attended Dr. Leslie Saxon’s 6th annual USC Body Computing Conference (BCC).
 
While the conference offered a comprehensive overview of what’s trending in digital health (BCC never fails in this regard!), I was fascinated to see the evolution of biometric and other types of sensor-based monitoring in motor vehicles. While BMW Group (a new partner at the Center for Body Computing), was represented at the conference, Ford Motor Company is also aggressively pursuing ways to improve the driving experience and health of drivers and occupants alike. Here’s a brief rundown on the efforts of both automakers:
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