Posts Tagged ‘strategic partnering’

Apple Eyes Tesla—Transformative Power Play or Spoiled Fruit?

February 21st, 2014
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The headline leapt from the San Francisco media and spread to websites and blogs worldwide: Will Apple Computer buy electronic car maker Tesla? The answer to that question is cloudy. There are a lot of rumors swirling about the two companies, Tesla founder Elon Musk is involved in a multitude of projects, and the alleged meeting took place more than a year ago.
Perhaps the more important question is—why would Apple and Tesla be interested in one another? They’re two great companies that could probably do something fantastic together, but they’re in very different industries. While that hasn’t stopped Apple before, the company hasn’t previously acquired for innovation – rather, it has usually developed from within.
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