Posts Tagged ‘Twitter for life sciences companies’



Channel surfing

December 2nd, 2010
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A year or so ago we at Popper and Company lumped Facebook and Twitter together when we thought about social media, just as many of you might have. What we knew is that these were two radically popular social media outlets. What we know now is that these are two very different types of social media channels.
 
As I see it, Facebook was and is an interesting way to reconnect with old friends and to stay in touch with family. I tend to have history or bloodlines in common with my Facebook friends. And, while I may indicate some of my interests by “liking” the Facebook page of a favorite sports team or musical artist, I prefer to tune in to Facebook to learn more about what the people I know are up to rather than to hear about broadsweeping policies, business interests, or global trends.
 
I see Twitter, on the other hand, as a way to connect not with people I know (necessarily), but with people whose interests I share. Facebook is like going to a family or class reunion; Twitter like attending an industry conference. I change the channel between these two social media tools depending on whether I’m in personal mode or in business mode. Read the rest of this entry »

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