Product Conception
ARE YOU AT THE IDEATION OR PLANNING STAGE?
We’ll focus on the innermost workings of your enterprise and business system – as well as the clinical context, competitive landscape and market opportunities – to identify the best ideas and approaches to meet specific customer needs.
Provide a fresh perspective to build on client capabilities
Comprehensive company & asset profiling
Technology assessment in competitive context
Regulatory strategy
Commercialization strategy
Accelerated Commercialization
DO YOU HAVE A CONCEPT, PRODUCT, OR TECHNOLOGY THAT ADDRESSES IMPORTANT REGIONAL OR GLOBAL MARKET NEEDS?
We’ll focus on your core product or technology (or a collection of both) to develop commercialization strategies and ensure you are well positioned to go to market. And we’ll take a comprehensive approach, recognizing the roles of all stakeholders: consumers/patients, scientists, regulators, payors and providers.
Clinical utility & health economic analysis; value mapping
Assessment of health technology & healthcare service adoption trends by physicians/consumers
Development & coordination of outsourced R&D activities
Development of market entry plan including payment, partnering and positioning
Fresh Thinking
INTERESTED IN DEVELOPING THE CULTURE AND SYSTEMS TO MAKE INNOVATION REPEATABLE AND RELIABLE IN THE RAPIDLY-EVOLVING HEALTHCARE MARKETPLACE?
We’ll focus on embedding innovation at the core of your business, to engage your team and build a robust innovation capability for the future.
Market research to identify unmet needs
Mapping of patient journey
Analysis of current market environment and competitive pressures
Assessment of market size and growth potential
Segmentation analysis
Robust, multilevel market and customer
research
Cultivation of ongoing innovation culture
Let's Talk
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